Your clients are out there, scrolling through their feeds – how do you reach them? Ads are a great way to position your brand smack-bang in the centre of peoples’ social media feeds, and with roughly 2.96 billion monthly active users, Facebook is the place to be.
Once you have launched your ad campaign, you can analyse its performance and check out your competitors’ ads to see what does and does not work for them. View your and your competitors’ best-performing Facebook ads with this simple guide.
Quick-Fire FAQs.
Do you know your ad manager from your ad library?
What is Facebook Ad Manager?
Facebook Ad Manager is a comprehensive tool for creating online ads. You can see when and where they will appear in peoples’ feeds, as well as track the impressions, reach, and click-through rate.
What is Facebook Ad Library?
Facebook Ad Library is home to all the ads currently running on Facebook. It is a great place to see who is being shown which ads and why – essential knowledge when running your own ads.
What is the difference between Facebook Ad Manager and Facebook Ad Library?
Simply, ad manager is where you view your Facebook Ads, and ad library is where you view other peoples’ Facebook Ads.
How to use Facebook Ads Manager for performance research.
Want to see how your Facebook Ad campaign is performing? Learn how in three simple steps.
Step 1: Select Campaigns, Ad Sets, or Ads
Go to Facebook Ad Manager and either select ‘campaigns’ for an overview, ‘ad sets’ for a group of ads, or choose a single ad.
Step 2: Click ‘View Charts’ to See Visual Metrics
Use their ‘view charts’ feature to visualise your ads’ performance. It is broken down into performance, demographics, placement and delivery.
Step 3: Analyse the Results
Then, identify the top-performing ads in your campaign. This allows you to adjust where necessary, ensuring you reach your target audience.
How to use Facebook Ad Library for competitor research.
Your competitors’ performance can tell you a lot about your target audience. Learn how to track their ad campaigns.
Step 1: Search for Related Keywords
Start by searching for keywords relating to your sector in Facebook’s Ad Library. This will help you identify the brands, products or services that are already running ads, as well as common trends in the data.
Step 2: Filter the Results
There are several filters to take advantage of here, starting with the country – select the locations where you want to target users. Then you can filter the results by platform, media type and, most importantly, impressions.
Step 3: Metric & Ad Analysis
Use the information provided to see which ad campaigns flop and which come out on top. You can then adjust your approach accordingly, so you continue to compete with rival ads.
Ready to launch Facebook Ads?
Are you ready to launch Facebook Ads for your business? Or, are you already running ads but want to take your campaign to the next level? Cake Crumbs can help. Our simple, pay-monthly marketing service takes the hassle out of outsourcing your social media ad management. Get started today and kickstart your business’s online potential.
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